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Old 19-02-2008, 01:39   #59
TehTech
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Join Date: Dec 2007
Age: 44
Posts: 286
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Re: Virgin Media Ad Deal - Would you be opting out?

Quote:
Originally Posted by Stuart C View Post
Adsense works by checking the text on the page being displayed (this is why you frequently get ads on this site that have nothing to do with Virgin Media, Cable or even the Internet). There is no personally identifyable data retrieved or sent to adsense.

This system works by tracking (and presumably keeping a record of) your browsing habits. This is the main problem I have with it.
Which brings me back to my question: how long will they keep this data for?
To build a sucessful profile of someone's browsing habits could take a long time, especially for occasional users.
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