Quote:
Originally Posted by Chris
That would be a reasonable assumption, except for the fact that Disney made this very error when it launched in late 2019 (spring 2020 in the UK). They traded on their back catalogue for far too long and I’m not convinced the Star branded stream within the main Disney+ app was part of the original plan - it really doesn’t fit the branding it has otherwise used, which is based on established feature film production company brands, and looks very much bolted on, as if they felt they needed to add a lot of new and original material quickly, and the very modest pipeline of TV shows based mostly on movies out of their Marvel and Star Wars properties wasn’t going to produce enough content, quickly enough.
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It was originally going to be Hulu
https://techcrunch.com/2020/02/05/di...nally-in-2021/
But They choose Star as the brand rather than Hulu for financial reasons.
With NBC Universal owning 33% of Hulu, so launching the new service as Star, it wouldn’t increase the value of Hulu, resulting in Disney having to pay more to Comcast when it buys out their existing contract In 2024