Quote:
Originally Posted by Raider999
I think it is more of a case that streamers don't see the value in bidding high for the PL rights.
If they did then surely they would have done so - in which case the rights would have gone to tender this time, irrespective of the civil effect.
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This gets lost on OB every time. They’re not charities and haven’t mounted up hundreds of billions in cash reserves by making poor investments.
The idea that anyone can just drop in £5bn and be “Sky/BT” overnight, generating the same or greater returns across their entire business is laughable. If it were that easy it’d have happened by now.
The whole purpose of the blind auction is to push everyone to their limit and be left with the last man standing. Who has considered the rest of the market and squeezed their business model to bid that little bit more.
Not a single streamer looked at what Sky paid in 2016 and matched it in 2019. There’s no evidence anyone would have in 2022, indeed the league having uncertainty indicates they believe there would be no such bid(s). The people who are literally paid to profit maximise for the league have ruled it out, Amazon have ruled it out by going along with it - but OB knows better.