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Re: Liberty Global in talks to merge Virgin Media with O2
Quote:
Originally Posted by JMcB
So as a Virgin media customer with BB,TV,Land line and mobile. What's in it for me in regards to this marger
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Possibilities
https://www.bloomberg.com/news/artic...pact-consumers
Quote:
O2 is a pure-play wireless carrier with no TV product of its own, so it bundles services like Amazon Prime Video into new contracts. Conversely, Virgin Media gives its TV subscribers free mobile apps that let them stream live and on-demand channels, but incentives to use them on a Virgin Mobile service -- such as having their data usage being excluded from a customer’s monthly allowance -- don’t exist.
There would be ample opportunity for Virgin to offer an on-demand TV streaming mobile product that, if used on an O2 phone, didn’t eat into a customer’s data allowance. It’s a strategy already used by rival EE -- customers of that carrier can choose a service plan that excludes TV services such as the BBC and Netflix Inc. from using up bundled data allowances.
Swathes of British households don’t currently get their mobile phone from the same provider as their TV or broadband, which is often the best way to get the cheapest deals, so it opens up an opportunity for cost-savings (for consumers) and market growth (for providers).
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