22-06-2022, 17:01
|
#537
|
Rise above the players
Join Date: Mar 2008
Location: Wokingham
Services: 2 V6 boxes with 360 software, Now, ITVX, Amazon, Netflix, Lionsgate+, Apple+, Disney+, Paramount +,
Posts: 14,585
|
Re: The future of television
https://advanced-television.com/2022...o-be-streamed/
Anthony Wood, CEO of streaming and device platform specialist Roku, has predicted that, eventually, all TV will move to streaming platforms, with advertisers following the audience away from traditional linear TV broadcasts.
Speaking to CNBC at the Cannes Lions festival on Roku’s take on the ad market, Wood said that “all television is going to be streamed. That means all TV advertising is going to be streamed”.
But we knew that, didn’t we? You heard it here first, after all!
__________________
Forumbox.co.uk
|
|
|