Quote:
Originally Posted by Phunkenstein
Given that Sky Atlantic is a pure scripted drama brand and HBO Max is a broad portfolio/platform of kids, movies, scripted and unscripted (more akin to Now TV’s movies, entertainment and kids packs lumped together), is there anything you reveal that would make your office think Atlantic could become something like Max? I just think nowadays anyone would be hard pressed to charge a significant premium like £12-15 for a fairly narrow proposition...
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All guesswork at moment but the key text as you can understand i have to be careful what i post but one line that caught our eye was "to make SKY Atlantic available at a premium service to TV providers"
Us mere lemmings at level 1 think that Atlantic will simply be added onto VMs tv pack and providers such as Plusnet will follow BTs path of going down the NOWTV route.
We'll know more once it's gone through the minions in level 2.