Chris

Amazon’s streaming option is already quite muddled, as its free Prime content is in the same interface with stuff you have to pay for, and some of the paid content has a decent rental price while some of it is purchase only. It’s really frustrating. To make matters worse it is not uncommon for their box sets to offer only some seasons free of charge, so you get two thirds through a show’s run and then suddenly they want silly money per season to complete.

I’m curious to see how they package this in the UK alongside Prime Video, but TBH as their entire TV operation is geared towards getting Prime memberships to drive sales at their online shop I’m not holding out much hope of it being comprehensive or easy to use. Unlike Netflix, which once it has your subscription simply aims to keep you watching, Amazon’s aim, once you’ve subscribed, is to sell you more stuff, and it shows.