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Re: ESPN, BT, Euro, Premier and Sky Sports news
BT on defensive as Sky prepares to bid for Champions League.
https://www.theguardian.com/media/20...l-uk-tv-rights
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BT Sport’s stranglehold on Champions League football is set to be challenged as Sky prepares to enter the battle for the £1bn-plus TV rights when bids are submitted on Monday.
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Rumours have circulated that the competition’s governing body, Uefa, is keen to have such a broadcaster back on board, possibly by restructuring the auction to make it viable for the lesser-resourced free-to-air players. Sky is not thought to be seeking involvement with another bidder in the style of its former tie-up with ITV.
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Monday’s Champions League rights auction will be a test of whether the old sparring partners are ready to fight again.
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“The only lesson you can learn from history is that it repeats itself”
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