[denphone]

Originally Posted by vincerooney

what is adsmart and is the partnership with sky and virgin a good sign or just being greedy?

l think it will be good for both of them Vince.

Sky AdSmart is the revolutionary approach to TV advertising which levels the playing field, so businesses of all shapes and sizes can benefit from the advertising impact of TV. With Sky AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on national channels, but to relevant audiences.

Advertisers are able to cherry-pick their audiences using thousands of combinations from age, location or life style. All this means the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium-sized businesses (SMEs) and location-specific advertisers.