[cheekyangus]

The Pay Separately stuff on Amazon was there before the subscription stuff, Amazon was doing them before they bought/consumed/integrated LoveFilm. It's always been messy, that messiness in my opinion speeded up the fall of the LoveFilm service, both the physical and their streaming part, LoveFilm Instant. They moved the content onto Amazon's website in what amounted to a Cut'n'Paste job and instantly lost its easy to navigate, logic layout as it had to fit with the aging Amazon site template for which it was not suited (not to mention lost a most of user generated data, all the LF reviews, guides and ratings disappeared). The whole site is a mess, cross-selling and ten zillion formats. It's a wonder it hasn't affected sales more.