Quote:
Originally Posted by jfman
I'm not convinced Sky/Virgin are sitting at the last minute trying to extend the content agreement if there's broad agreement in place - e.g. Sky Atlantic being part of the offer. There'd be no reason not to announce it now.
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possible reason for not announcing it in May would be so Sky can take all the "glory" at the end of Game Of Thrones, for them to soak it up and enjoy it. If they give VM Sky Atlantic the moment GoT ends it makes Sky look bad to the public (maybe a bit petty) and it arguably makes it look like Sky don't hold the rest of their SA lineup in as high regard. If they hold off a month or 3 it just looks like an everyday business decision.