Quote:
Originally Posted by Will21st
Also good to hear that Bob Iger is aware that Disney shouldn't over-commercialise the brand.Not having a new SW movie every other year is one of the brands strengths,and is also the reason why I am just a tad sceptical about the proposed spin-off films.... a SW glut could damage the brand.
In Disney we trust!
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The same Disney that re-releases it's back catalogue on every new distribution format? The same Disney that then repeats those re-releases every few years? The same Disney that has licenced the likeness and names of it's characters to every kind of product from dolls, through lunchboxes, to theme parks?
Yep. They aren't going to overcommercialize Star Wars.