Thread: VOD The future for linear TV channels
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Old 28-02-2017, 10:45   #1122
OLD BOY
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Re: The future for linear TV channels
http://advanced-television.com/2017/...-the-internet/

He defended ‘binge viewing’, suggesting that most linear networks would adopt the model, drawing an analogy with reading a novel. “The original binge view was the novel. You got to stay up late, you could do it at your leisure, it was portable, you could take it to the beach. The Internet has brought back binge viewing. You’re going to see most linear networks convert to binge viewing,” he predicted.

Hastings is so wrong about this. Linear TV is not the place for back to back programmes. There are very few people who can spare the time to watch a whole series in one sitting. Linear TV simply isn't the place to go for binge viewing and if they did this, it would lead to the more rapid loss of viewers over time than even I have been forecasting.

Instead of trying to emulate the trends we have seen from the streaming phenomenon, broadcast TV needs to build on its own strengths, or they will lose everything very quickly.
Last edited by OLD BOY; 28-02-2017 at 10:55.
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