[adzii_nufc]

RE: Shirts.

Bare in mind retailers separate from clubs often fix the price of shirts in agreement... Money and lots of it of course.

See, Mike Ashley exposing Dave Whelan and others years ago about a meeting that conspired to inflate and fix the price of shirts across all stores. Naturally Sports Direct made a killing from retailing England Shirts and whatnot at much lower prices than others and ultimately crushed Whelan's JJB years later.

In fairness just look at the prices now for England shirt via Nike. Nothing much Ashley can do about that. He's all about money but he's got it screwed on when it comes to sales. You make more money quicker selling it cheaper than selling far less a day at a more expensive price.