https://www.bbc.co.uk/mediacentre/20...adcast-channel
Quote:
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While the BBC does well with large parts of the younger audience - on average, young adults in the UK spend more media time per week (seven and a half hours) with BBC’s services than any other brand; our research identified a significant group of younger viewers who maintain a strong linear TV habit but are currently light users of the BBC.
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Oh look, actual paid research, as opposed to the wishful thinking of some bored old geezer on the internet.