Thread: VOD Linear is old tech - on demand is the future
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Old 28-12-2019, 10:20   #1260
OLD BOY
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Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by jfman View Post
This is the thing. If the market won't sustain dozens of streamers with millions of subscribers each, and I don't believe it will, suddenly £x per month per subscriber to join a wholesale deal or a fixed risk free fee for your content to go onto other platforms is massively appealing.

A deal with Sky and Virgin, for example, at £1 per month would be £150m a year relatively risk free. On the other hand, a fledgling streaming service at £7.99 a month would need 1.8 million subscribers to achieve this once VAT is taken off. Your content, and brands, are now in 12.5 million homes, instead of less than 1.8 million. Gaining more reputation for your content and thus increasing its back catalogue value in the future. You make a dead duck series on a streamer nobody has and it's gone forever.
You need to add AVOD options to your equation, jfman.
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