Quote:
Originally Posted by BenMcr
Personally I think giving 50% off when people ask is a crazy way to do business
It encourages people to just phone back when the 50% runs out, even if it's not the end of the agreed deal/contract. So it doesn't actually solve anything from a business point of view - which is to build a steady income base from your customers
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I agree from a business point of view it does seem crazy. If I was a share holder I’d be a little confused however from a customer’s point of view it’s fantastic. I’m sure anyone on a 50% deal doesn’t care one little bit about SKY’s profits or business model.
There must be a worthwhile profit margin in it for SKY or they wouldn’t be pushing these types of rebates. It’s not like SKY are not turning over massive profits.
Remember only a month or so ago Virgin, for 1 week only, where offering a 50% rebate for a full 12 months for all new customers. This shows me the likes of SKY and Virgin are ripping people off left right and centre if they can afford to give people 50% rebates for 12 months.
Maybe both companies should stop offering rebates, and retention deals, and just lower package prices for everyone across the board?