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Old 12-09-2012, 17:36   #61
denphone
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Re: ESPN, BT, Euro, Premier and Sky Sports news

Quote:
Originally Posted by Chad View Post
BT has spent £890 million on sports rights so far. If the channel launches at £10.00 per month they will need around 22 million subscribers to take the channel for 4 years just for them to break even. Based on previous Setanta Sports and ESPN subscriber numbers, I think BT will be lucky to get more than 1.5 million people taking the channel. Didn’t Setanta peak at about 1.1 million?

If and when BT land more sports rights you’ve really got to start to wonder how much money they are prepared to throw at this. Can anyone really see BT overtaking SKY as the nation’s favourite TV provider?
On the basis of them needing around 22 million subscribers to take the channel for them to break even l see this as the hammer to try to drive up their BT Vision subscriber numbers but whether that strategy works remains very much open to question.
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