Nothing different to what Elon Musk is already doing.
Starlink, (the SpaceX constellation) is planning for over 1,500 satellites by end of 2020, they already have 120 in place and propose launching 60 every fortnight starting late December.
I notice there is no mention of speed ,latency or price from Amazon although Starlink is looking at 1Gb with 25-30ms latency for around $80.
Who knows what the final figures will be or who will be the first. Elon has the edge though.