Thread: General Changes to Virgin TV (2021)
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Old 14-01-2021, 16:19   #102
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Re: Changes to Virgin TV (2021)
Quote:
Originally Posted by 1andrew1 View Post
Streamers are more than just content providers and content aggregators. They generally own the relationship with the customer and the application that enables customers to access that content. It is not usually in an individual streaming company's interests for people to navigate this through a third party interface as it makes it easier to navigate between different providers and people say "I saw this great series on Sky" as oppose to "I saw this great box set on Discovery +"

That is why they want people to stay in their own ecosystems and not to stray to other providers' services. Helping customers find their content more easily works in the confines of their own apps but beyond it can work against them. They don't want customers to see over the walls of their walled gardens.
I'm not sure how true that is, Andrew. Such an arrangement is attractive to the customer and makes the provider stand out from other providers because it makes searching easy.

As far as providers not wishing to see the content of other streaming services in their offerings, how do you explain the fact that when searching Amazon, Netflix shows also come up? On Apple+, StarzPlay content shows up. When you search in Virgin Media, results come up for Netflix, Amazon and TV channels as well as the PPV Virgin Media Store.

Providers who make the choices more straight forward for their customers deserve to do well, and I am sure they will.

---------- Post added at 16:19 ---------- Previous post was at 16:14 ----------

Quote:
Originally Posted by cheekyangus View Post
Exactly. Even BBC shows with a big BBC logo at the start of every episode (and efen on the show tile) get mistaken for other services output. I keep being amazed at the number who mistakenly associate UK shows with likes of Netflix, and I'm not talking about those that are co-productions.

And there a so many stories you read about people only discovering well known shows on Netflix, it's astounding how many seem unwilling to exit the app to look at other services, it's a virtuous circle for them, one every other broadcaster now realises they have to break.
I hear what you say, but I think you are comparing Netflix with the TV channels, and the problem with the latter is that they are scheduled services, and once you've missed the programme, it comes off the EPG. With Netflix, all the shows are there, ready for you to pick one.

I know that some people may not realise that something they are watching was made somewhere else, but as long as you are subscribing, why should anyone care? The BBC will get their cut for shows they lodge on Netflix.
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