Quote:
Originally Posted by OLD BOY
The streamers themselves recognise that the key to keeping customers lies in helping them to find their content more easily, and they also recognise that they will have more success if their content is available on multiple platforms.
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Streamers are more than just content providers and content aggregators. They generally own the relationship with the customer and the application that enables customers to access that content. It is not usually in an individual streaming company's interests for people to navigate this through a third party interface as it makes it easier to navigate between different providers and people say "I saw this great series on Sky" as oppose to "I saw this great box set on Discovery +"
That is why they want people to stay in their own ecosystems and not to stray to other providers' services. Helping customers find their content more easily works in the confines of their own apps but beyond it can work against them. They don't want customers to see over the walls of their walled gardens.