Thread: VOD Netflix/Streaming Services
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Old 22-11-2017, 17:38   #3900
OLD BOY
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Re: Netflix/Streaming Services
Quote:
Originally Posted by denphone View Post
This should put to bed as one of the reasons why Amazon or other streaming giants won't enter the big UK football rights market as others can speculate wildly till the cows come home but the numbers and the massive cost of them simply don't add up and never will.

http://www.seenit.co.uk/speculation-...ally-stack-up/
I'm not convinced by this. It is true that the cost involved would be high, but then, Amazon have huge pockets.

Frankly, I can't see Amazon making these matches available at the same cost as currently charged for Amazon Prime Video, that would be ridiculous. They would probably want to set up their own pay channels on Amazon Prime and charge a separate subscription for their football premiership channel. This would probably be less that Sky Sports currently charges because Amazon would offer only football on that channel.

Of course, not everyone is prepared to access OTT services such as Amazon, so I would expect these channels to be offered to all other platforms that were to pay for it. None of the restrictive nonsense promoted by Sky, who withhold some of their sports channels to other platforms like BT. There is also scope to sell matches or even just highlights or snippets to other platforms like Google and YouTube.

Amazon could structure their pricing so that Amazon Prime subscribers could subscribe to their football channel(s) at a reduced price compared with non-Prime Amazon members, and they could also ensure that other platforms had to charge more for the channel(s) than non-Prime Amazon subscribers.

There is a lot that Amazon could do to make this work for them, although it is a daunting task. However, a lack of money to bid is not a problem for them.
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