Quote:
Originally Posted by muppetman11
Didn't Den say everything was hunky dory with Sky Sports subs ? How come they're giving so much away then without the need of a Premium Sports sub , answers on a postcard.
|
Mix has been in the planning for years now. I remember seeing the pages from the surveys posted 3 or 4 years ago with proposals for such a channel that would show between 5 to 10 PL games a season amongst other content. This is not a knee jerk reaction.
I guess the a big driver has been the launch of BT Sport and the fact that if you sign up to their basic starter TV package you all the BT sport channels included at no extra cost.
Not the only driver of course, extra ad revenue and promoting the sports package and to some degree a platform for introducing other competitions/sports all factors I imagine.