if your really wanting to make a bigger splash OC , then putting some video footage quotes from the speaker's of the event together, could be made into a short and snappy "current.TV" video clip that could then be uploaded before the event.
it needs to be in the younger demographic and CurrentTV style to be effective and fire them up about them being spyed on for profit and make them actively appose it though....
if there were a clip of the gadgetshow Interception for profit OC then that too could have made it to the currentTV pages and googleCurrent.
http://current.com/search/search.do?...er=jsp&q=phorm
http://current.com/uploads
some coverage from the US:
http://blogs.mediapost.com/online_examiner/?p=1747
"
Advocates Target ISP Working With Phorm
Posted May 30th, 2008 by Wendy Davis
Behavioral targeting company Phorm hasn’t launched yet, but is already facing more pushback than even the staunchest privacy advocates likely anticipated. The latest news is that Phorm opponent Alex Hanff is calling for people to picket the annual meeting of BT — one of the Internet service providers that’s working with Phorm.
“The purpose of the protest is to make BT shareholders aware of the past and planned use of allegedly illegal interception technologies to sell behavioral profiles to an ex-spyware company,” he
said, according to a report today in the U.K. paper
The Register.
..."