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Old 19-02-2008, 01:20   #66
Stuart
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Join Date: Jun 2003
Location: Sarf east Luhndun.
Services: Virgin for TV and Internet, BT for phone
Posts: 26,482
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Re: Virgin Media Ad Deal - Would you be opting out?

Quote:
Originally Posted by dev View Post
there is no personally identifyable data sent to phorm either. both google and phorm can tell what sites you visit (cableforum's ad blocks will have an id, google record how many times people visit those ads so they both record).

from what i can tell, all phorm is doing is what google are doing now, but increasing the capturing area. they aren't going to insert ads randomly, it'll just be like googles ads, the web site sticks some code in the html and phorm sort the ads out.
Actually, wrong. Google know the numbers of people clicking through, but don't get any personally identifyable number for each user (beyond their IP which would get transmitted whatever system was in use). Google's system can also be blocked by various ad blockers, which would prevent google recieving any data.

The phorm system relies on a random number which, for their tracking to work would have to be stored somewhere, with records of what that users has browsed (I know the site doesn't state this, but it's the only way I can see that such a system would target the ads). The ISP would store the random number, as well as personal details (such as CM Mac address and even account details). Someone with a modicum of hacking skills (or even someone who found dodgy employees in both companies) could obtain access to both these databases.

Yes, you have the opt out, but you only have their word that they are not still storing the data, even if you don't get the ads.

Would you still feel the same way if you found out that (say) the Post Office developed a technology that would enable them to read your letters without opening them, store that data and use it to target junk mail?
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