[Traduk]

During Phorm CEO's interviews he mentioned that website owners, bloggers etc could avail themselves of a liaison with his companies and that could lead to the prospect of an enhanced experience for owners and users.

It looks as though targeted ads are going to be fed to opt-in people as opposed to the supposed random ones already in place. That sounds a lot like strip and replace the existing revenue earners for websites and that strikes me as a potentially wicked form of coercion.

If strip and replace is the method and how can they possibly reduce ads without stripping then the ISP's and Phorm had better be prepared with hundreds of copyright lawyers because a site has a right to expect that what they produce is what the end user gets.

If strip and replace is the method that is going to be adopted then a complaint to the various webmasters with screen grabs of with and without could generate thousands of concurrent court cases. The much heralded £85 million would look pitifully small in the face of a tsunami of claims.