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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Originally Posted by dav
Quote:
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Originally Posted by [B
PhormUKtechteam[/b]]
If you opt out of Phorm and are not using ad blocking software then yes you will still be bombarded with ads, just as people are today. Phorm is all about cutting down that stream and increasing the value of each ad that is left - I know it sounds counterintuitive but it actually holds a lot of water - one ad that is twice as likely to be picked up on by the recipient is worth twice as much to the advertiser.
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I understand the reasoning that, in theory, more targeted ads means that there will be less square yardage of ad-space on any given website.
Meanwhile, back in the real world, what will actually transpire is that there will be the same square yardage of ad-space, filled with targeted ads this time, with companies such as Phorm making out like bandits and ISP's creaming off extra revenue by using their customers in a morally corrupt way.
So, the claim that Phorm will lead to us NOT being bombarded with ads is completely false. |
Exactly.
If a web page has five ads then either I'll see five targeted ads or I'll see five random ads, but I'll still see five ads.
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