Quote:
Originally Posted by dav
One thing I was reading on ElReg was the interview with Phorm where they claim that using this piece of tosh will actually reduce online advertising in the future.
OK...hard to believe, but there you go.
Later on, the statement is made that people who don't use this piece of tosh will still be bombarded with ads. How can these two statements correlate?
If websites are going to realise that targeted ads mean that they can design their pages to incluse fewer ad banners, surely they won't go to the trouble of designing two versions of the same page; one targeted with 4 or 5 ads and one untargeted with 20 ads?
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If you opt out of Phorm and are not using ad blocking software then yes you will still be bombarded with ads, just as people are today. Phorm is all about cutting down that stream and increasing the value of each ad that is left - I know it sounds counterintuitive but it actually holds a lot of water - one ad that is twice as likely to be picked up on by the recipient is worth twice as much to the advertiser.
---------- Post added at 09:13 ---------- Previous post was at 09:02 ----------
Quote:
Originally Posted by none
AND YET AGAIN YOU HAVE NOT ANSWERED THE ACTUAL QUESTION!!!
Ive already stated that the software on the profiler is phorms, so why respond with the same cut n paste reply thats been appearing elsewhere.
The question was:
Who audits any future software upgrades or amendments to the profilier?
its a simple question no?
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In terms of audit, the claims Phorm make as regards systems, policies and procedures are regularly audited by the privacy audit department of Ernst & Young.