Thread: General ESPN, BT, Euro, Premier and Sky Sports news
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Old 20-05-2021, 14:04   #10507
OLD BOY
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Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by jfman View Post
Some will. However what isn’t clear is how many and their willingness to pay given Sky is sold as a bundle.

You’re making the false assumption everyone has unlimited disposable income.

As I’ve said before if it was that easy why hasn’t it happened before? ITV Digital, Setanta, ESPN UK (the first time) are all in the graveyard of potential Sky competitors. None lacked access to investment. What makes streamers exempt from the economics that failed these business models?

If it was that easy why would there not be a queue of streamers auction after auction causing the value of the rights to spiral out of control? At some point one of them has to fail because their predecessor had the perfect business model to bid the most yet still extract value for their shareholders. What makes you think that company isn’t Sky? After all - they are a streamer via Now TV. So there’s no new market to target.
Don’t be daft, jfman - pretty well all football fans will transfer. Football is what excites them and they go where the football is.

You keep saying if it was that easy, why have they not done it before, but as I said above, that is a ridiculous statement to make, which assumes that nothing changes. Streamed football is not without its problems, including latency, broadband rollout and broadband connectivity and speed, and this would explain why the streamers have not gone in big time yet.

However, as Disney looks to the sports offering that will appeal to UK viewers for its sports stream, as Discovery+ looks for something to attract more subscribers with an interest in sport to bolster Eurosport and as Amazon pore over the results of its experiment with the EPL, there is a significant shift in circumstances that might yet lead to a bid by one of the streamers.

You seem to think that Sky has some magical quality that enables the company to make a profit when others cannot. You have not explained why you think that, and it doesn’t make sense. Citing a few failures by other companies doesn’t cut it. There is a profit to be made here, and the big hitting global streamers ain’t done yet. Watch this space.

Of course Sky can make a bid and screen the football on its streamer (although Now is not the most sophisticated of streamers around). But it will face competition from the other streamers, and if it bids too low because it has concluded the same as you, it might have a shock coming.

---------- Post added at 14:04 ---------- Previous post was at 14:00 ----------

Quote:
Originally Posted by ScottishSteve View Post
Absolutely, until now it has been a part of the Premier bundle on other platforms finally it is the same on Virgin
If your bundle has Sky Sports in it, you are having to pay a shedload more every month than if you were not bothered about sport.
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