Quote:
Originally Posted by OLD BOY
Are you seriously trying to tell us that those who subscribe to Sky Sports for the football won’t change their subscription on day one if the EPL was pulled from Sky to be shown on the streamers?
You underestimate the enthusiasm of football fans.
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Some will. However what isn’t clear is how many and their willingness to pay given Sky is sold as a bundle.
You’re making the false assumption everyone has unlimited disposable income.
As I’ve said before if it was that easy why hasn’t it happened before? ITV Digital, Setanta, ESPN UK (the first time) are all in the graveyard of potential Sky competitors. None lacked access to investment. What makes streamers exempt from the economics that failed these business models?
If it was that easy why would there not be a queue of streamers auction after auction causing the value of the rights to spiral out of control? At some point one of them has to fail because their predecessor had the perfect business model to bid the most yet still extract value for their shareholders. What makes you think that company isn’t Sky? After all - they are a streamer via Now TV. So there’s no new market to target.