Thread: General ESPN, BT, Euro, Premier and Sky Sports news
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Old 20-05-2021, 07:59   #10504
OLD BOY
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Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by jfman View Post
So easy on paper, for your fictional, hypothetical deep pocket streamer.

However in the real world they’d need 5 million subscribers to switch on day one. Is the EPL that popular on it’s own? Probably not. Not 12 months of the year anyway.

Suddenly they are either putting their hands back in their pockets for more rights or having to recover the costs over 10 months. Six million subscribers at a higher price point than Sky Sports.

As the forum resident economist I have to say I side with all the bean counters at actual streamers and decide that’s not the best use of funds.

Every day losing money from Day 1 is a day less than 3 years to recover within the rights window.

I’ve said before if the EPL are genuine about trying to drum up interest a five or ten year rights window gives a new entrant more time to build their business model. If it were truly that easy to move Sky’s customer base someone would have done it. Years ago.
Are you seriously trying to tell us that those who subscribe to Sky Sports for the football won’t change their subscription on day one if the EPL was pulled from Sky to be shown on the streamers?

You underestimate the enthusiasm of football fans.
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