Originally Posted by Will21st

well,50% may be a bit steep.... of course Inflation needs to be taken into account.
And no,bums on seats are not usually the measure for success for a very simple reason.Nowadays there are many other forms of entertainment that compete directly with cinemas. There's more choice.Of course more people went to see say Gone with the Wind since there was less choice.Adjusted BO will also be higher due to numerous re-releases and what not.