I think this is the answer to those concerned about forking out shedloads of money for new streaming services. The new Peacock service will be free to all, supported by advertising.
https://www.digitaltveurope.com/2019...-free-for-all/
I have been advocating lately that many streamers will offer both an advertising and subscription option and I think this would work for everyone.
However, I guess there will always be those that offer free ad-supported services only (like this one) and those offering subscription only (like Netflix).