[BenMcr]

Digital prices are generally aligned across providers most of the time. Doing a spot check last night all the films I've got on my 'To Watch' list cost the same on both Apple TV and Rakuten TV.

However where Apple is better than Rakuten is for the Digital to Buy films. They tend to come with iTunes extras that you can watch on iOS devices and on computers.

And some of the purchase prices aren't that far away from twice the rental price, so it's sometimes better value to buy than to rent. And unfortunately, I'd trust Apple or Amazon to be around longer than Rakuten for purchased content.