Quote:
Originally Posted by Raider999
Success - how many new Prime subscriptions ? And more importantly how many remained after using their free month?
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I think the success is that they got Scudamore to fall for it and roll over the auctions into a second round to drum up interest.
No Netflix, no Facebook, no DAZN. Amazon the sole bidder for a package that Sky/BT didn't want or need. BBC/ITV etc would have killed in the past to have a free to air package of half a dozen to ten games throughout the season but it was never something offered.
Amazon now get half a dozen unique time slots, plus overlapping coverage in the run up to Christmas. It's absolute genius on their part and much like Max's £1.80 Now TV (I pay a more lavish £3.99 at the minute) costs almost nothing for them to provide and it's all money through the balance sheet. Even if a small percentage do some Christmas shopping it's money for nothing.