Quote:
Originally Posted by Dave42
exactly and bt shareholders wont be happy spending all that money for no return
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I think they will make a return. It has been estimated that BT have spent, or will spend in total, £1.3 billion in terms of sports rights and channel set up.
To cover their outlay BT will need to bring in £325,000,000 per year for the next 4 years, which works out at £27,083,333 per month. Big figures but when you break them down further that only equates to 1,800,000 subscribers paying £15.00 per month.
Taking into consideration advertising revenue, commercial business deals, BT Sports in Ireland, international distribution of some of their programming and the £15.00 connection fee for new customers, it’s very likely BT will see a return.