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Originally Posted by tvtimes
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Doesn't say exactly how many of those are new, paying customers.
BT Broadband has around 6.5 million existing customers, it's a fair bet quite a few of those will be signing up for 'free' BT Sports.
Sky is currently running a free broadband offer for Sky Sports customers.
It will be interesting to see how all this pans out - it seems somewhat high risk from BT's point of view unless they can sign up lots of NEW, paying customers. Otherwise a very, very expensive way to retain their existing customer base.