Quote:
Originally Posted by 1andrew1
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Reflecting on this, VM O2 is the only big UK ISP not to have a value brand. Sky has Now and BT has PlusNet. VM O2 now has the value mobile brand GiffGaff in its portfolio which it could apply to TalkTalk's consumer arm if it acquired the business.
Although it would obviously be a lot of work moving TalkTalk customers over to cable connections where available, combining the two ISPs would give VM O2 market share getting close to BT's and leapfrogging Sky.
How the regulators would view it is another matter but given the context of TalkTalk's finances there might be some flexibility. A potential remedy that could suit both sides is if VM O2 agreed to sell on those TalkTalk customers who weren't in its cabled areas, perhaps coming to an arrangement with Vodafone in advance.
Market share- BT/EE/PlusNet 33.6%
- Sky/Now >24.04%
- VM 20.18%
- Talk Talk/Shell 11.65%
- Vodafone 4.36%
Per:
https://www.choose.co.uk/broadband/guide/market-share/