Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

JackSon · 29-02-2008, 22:54

Think I need some guidance here, as I don't see 'click-through fraud' as being relevant here.

I still only see the potential for a VM customers unique serial number of being labelled as interested in almost everything if the afore mentioned 'random page generator' were utilised - thus making that customer marketable to every advertiser on Phorm's books. All events on targeted adverts being clicked on (fraudulently or otherwise) surely happen after a customer's serial has been already marketted based on the mined data.

29-02-2008, 22:54	#331
JackSon Inactive Join Date: Mar 2005 Age: 43 Services: Freeview, BT Ultrafast Fibre 2 Posts: 330	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77 & 102] Think I need some guidance here, as I don't see 'click-through fraud' as being relevant here. I still only see the potential for a VM customers unique serial number of being labelled as interested in almost everything if the afore mentioned 'random page generator' were utilised - thus making that customer marketable to every advertiser on Phorm's books. All events on targeted adverts being clicked on (fraudulently or otherwise) surely happen after a customer's serial has been already marketted based on the mined data.