Thread: 4K UHD on Virgin Media
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Old 24-10-2017, 14:24   #60
OLD BOY
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Re: UHD on Virgin Media
Quote:
Originally Posted by BenMcr View Post
There is no indication that there is even anything to negotiate for. Both BT and Sky are using UHD content as marketing for their own platform.

You can't get BT UHD on Sky or Sky UHD on BT.
Which is why, in my view, Virgin needs to acquire UHD content that Sky and BT don't have.

Think Virgin Media exclusives on demand in UHD, other streaming services in UHD, and so on. I trust that Eurosport UHD will come to VM as soon as it is launched as well.

Hopefully, the BT wholesale deal can be upgraded before the existing contract comes to an end in 2019 and we can get their sports channels in UHD as part of that new contract, although I suspect that nothing will be forthcoming until 2019, assuming BT are still in the game by then.

As for Sky Sports - when is our existing contract due to be re-negotiated? I don't think Sky will actually withhold UHD, but they might want a pretty packet for it. However, that ceases to be an issue if Amazon come marching in!
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