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Here is a new question. Being as EY has done a US privacy review and the other Privacy reviews are done to US standards, why is this being marketed to UK ISPs first when grabbing ISPs such as Time Warner Cable or Verizon FiOS or Cablevision or ComCast would get more subscribers.
So why is the initial introduction into the UK marked, not the US one where most internet innovation usually occurs first?
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could it be that the US consumers are used to litigation, were as the UK consumers were less likely to involve the courts in the past.
infact its perhaps just bad timing for the likes Phorm and 'the new and improved Virgin Media brand' greed, due mainly to the UK banks and their greed forcing the UK populas to finally react to the unlawful charges.
the UK ISPs are perhaps in for a massive shock, if the millions of end users do start sending in the DPA 'removal of processing and export right'notices and start another simple online small claim, this time aimed squarely at the ISPs and Phorm ,instead of the banks.
after all the ISPs dont have anywere near the same cash reserves and End users have several problems with the ISPs already (unlimited,throttling,unfair non DD charges etc),so they might just bring it all up in one go now this Phorm has brought the fight to the consumers, who knows!