Quote:
Originally Posted by jfman
Surprised Sky or BT didn't bid more than that but it sits quite neatly with Amazon picking up rights for peanuts.
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To be fair is it good business to get into a bidding war for a one off tournament? And one that can not be proven will draw subscriptions? Better reserving that money for longer term deals
---------- Post added at 14:16 ---------- Previous post was at 14:09 ----------
Quote:
Originally Posted by jfman
The thing is I don't underestimate them - they're a hugely profitable company with a load of resources at their disposal. However, where's the return on investment coming from? They're not a charity.
Old Boy will doubtlessly say I lack 'vision' - but the facts are they didn't bid for a single package in the first round of bidding for Premiership rights last time out. Their small packages, and this rugby, will drive Prime subscriptions at minimum cost. Lots of low hanging fruit to cash in from at Christmas.
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I would be surprised if they went big for premiership rights in the next auction - as you rightly say, how do they return that investment outside of a new subscription package? I think they’ll remain targeted but maybe make an attempt at at least one season long package.
My opinion is that if Amazon do something big in the world of sports rights, I’d be looking at the NFL in the U.S and something like taking the rights for Sunday Ticket... they can charge a premium and those deals usually run for a number of years... Directv’s last renewal was for 8 years.