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Old 13-09-2020, 12:03   #9931
OLD BOY
Rise above the players
 
Join Date: Mar 2008
Location: Wokingham
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Re: ESPN, BT, Euro, Premier and Sky Sports news

Quote:
Originally Posted by jfman View Post
Surprised Sky or BT didn't bid more than that but it sits quite neatly with Amazon picking up rights for peanuts.
Sky has already indicated that it will not keep bidding upwards for sports rights. I think they have calculated that this has gone far enough, and further huge hikes will not be profitable for them.

As for Amazon, I think you underestimate them massively, but we will see where this leads.
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