Quote:
Originally Posted by jfman
Surprised Sky or BT didn't bid more than that but it sits quite neatly with Amazon picking up rights for peanuts.
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Sky has already indicated that it will not keep bidding upwards for sports rights. I think they have calculated that this has gone far enough, and further huge hikes will not be profitable for them.
As for Amazon, I think you underestimate them massively, but we will see where this leads.