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Originally Posted by OLD BOY
This could be a real threat to Virgin Media. They will need to think of something fast to distinguish their offering, geared to the multiple packages of broadband, TV, telephone and mobile, to prevent existing customers from leaving. Even more reason to improve their TV packages.
I can see many opting to subscribe to Amazon Prime for their broadband and TV, supplemented by a Freeview box. That could turn out to be a very attractive deal, particularly for those who are starting to doubt the value of the existing pay TV channels on offer, and they wouldn't have to pay for a land line that they don't use either!
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Amazon will more than likely use the Openreach network the same as Sky , Talk Talk , Vodafone etc do now.
The threat for the other providers is Amazon has a huge customer base in the UK and could potentially bundle it's broadband service with Prime and other Amazon services. It's potentially an interesting development.