[Horizon]

Branson's brand was popular, but after recent events I'm not so sure now.

He's not been in the public eye much these recent years and he is getting elderly. But we we did see him a lot the other week, when he was seeking taxpayers cash to bail out his airline, even though he is a billionaire and a tax exile to boot.

I think that one move has done enormous damage to the brand and the JV may (or may not) wish to distance itself from all things related to Branson.