Cable Forum - View Single Post - Liberty Global in talks to merge Virgin Media with O2

Horizon · 28-05-2020, 20:44

I disagree. Branding has nothing to do with whether the company is a result of a merger or JV. The parent cos will agree what branding the JV will use - they probably have already.

Using different brands by one company can in some cases be confusing and I see no benefit in retaining both brands post merger. Why pay Richard Branson money to use the Virgin brand when there will be another choice?

Perhaps there may even be a new brand altogether.

28-05-2020, 20:44	#73
Horizon Media Watcher Join Date: Feb 2006 Location: Essex Services: Sky, Cable & Freeview Posts: 2,408	Re: Liberty Global in talks to merge Virgin Media with O2 I disagree. Branding has nothing to do with whether the company is a result of a merger or JV. The parent cos will agree what branding the JV will use - they probably have already. Using different brands by one company can in some cases be confusing and I see no benefit in retaining both brands post merger. Why pay Richard Branson money to use the Virgin brand when there will be another choice? Perhaps there may even be a new brand altogether. __________________ Forum Box Last edited by Horizon; 28-05-2020 at 20:58.