Quote:
Originally Posted by Raider999
They do not want to spend the money needed to acquire any sports rights to be able to fill a sports channel of their own - I imagine the same applies to drama programs for a V1 channel.
End result they negotiate to provide channels from Sky/BT.
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Although they do run the Virgin Ultra HD channel, which has shown dramas such as Mr Mercedes, Absentia and Underground, to name a few.
If Virgin had their own 24 hour channel exclusive to Virgin, it would offset the advantage Sky customers have with Sky Atlantic.