Cable Forum - View Single Post - VOD Linear is old tech

jfman · 24-01-2019, 09:10

If you go to websites that cite digital marketing companies as reputable sources then you will only find that digital marketing is the future.

The point I have to make has an incredibly low bar: that linear TV will exist in the future for longer than your conclusions based on dubious sources suggest.

The fact linear TV is hugely popular, despite the rise of DVRs, “on demand” and streaming services such is Amazon and Netflix only demonstrates how resilient it is.

If we agree that the BBC, Sky, Virgin, etc. will adapt their offerings then you have to demonstrate that the marginal cost of maintaining a linear presence isn’t cost effective and that if they did maintain both people wouldn’t continue to consume television across the full range. That’s a very high bar.

24-01-2019, 09:10	#527
jfman Architect of Ideas Join Date: Dec 2004 Posts: 10,316	Re: Linear is old tech - on demand is the future If you go to websites that cite digital marketing companies as reputable sources then you will only find that digital marketing is the future. The point I have to make has an incredibly low bar: that linear TV will exist in the future for longer than your conclusions based on dubious sources suggest. The fact linear TV is hugely popular, despite the rise of DVRs, “on demand” and streaming services such is Amazon and Netflix only demonstrates how resilient it is. If we agree that the BBC, Sky, Virgin, etc. will adapt their offerings then you have to demonstrate that the marginal cost of maintaining a linear presence isn’t cost effective and that if they did maintain both people wouldn’t continue to consume television across the full range. That’s a very high bar.