Thread: VOD Linear is old tech - on demand is the future
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Old 30-11-2020, 20:43   #1574
OLD BOY
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Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by Legendkiller2k View Post
So i checked systems for OB and nothing at all is on them about Channel 4 leaving traditional tv methods.

Also came through today SKY are proposing Shudder, Amazon prime video and Starzplay apps on the SKYQ box.
This is only at proposal stages at the moment.
My dear chap, I am not suggesting that any of these changes I have been going on about will happen in the next few months! How much of the contractual stuff do you see that deals with 2035, or even 2025?

5G broadcast certainly won’t be ready to replace DTT for some good few years - well beyond your modus operandi.

---------- Post added at 20:43 ---------- Previous post was at 20:30 ----------

Quote:
Originally Posted by weesteev View Post
I love dipping in and out of this thread, always makes me chuckle

So broadcast TV is slowly dying, that cant be argued. Viewers on average are down and ad revenue is slowly declining, especially in this current Covid world... but heres the deal... Broadcast is so critical to service suppliers like Sky, ITV and others because a huge portion of their income comes from advertising revenue. If these providers move more towards a full on demand service and whittle away their broadcast channels then they will feel the fit in revenue.

On demand is booming, it will continue to overtake the broadcast market but broadcast will probably be here for the very long term. As someone who is actively working on next generation technology that includes broadcast services, i can happily confirm that broadcast TV will certainly be around on the Virgin Media network for many years to come.
You have not taken account of the fact that an increase in OTT viewing will rob the TV channels of their audience, thus reducing advertising revenue. Your premise is that viewer habits will not shift in a major way in the future, which is a pretty big assumption, given the way younger people watch TV. Those younger people are growing older, and there is no sign yet that they are changing their OTT viewing habits. Then there is the newer generation starting to come through, who are even more attracted to OTT viewing.

Add to that the declining quality of content on the traditional TV channels, and you are looking at a bleak future for them. I believe that the direct to consumer approach increasingly adopted by the various studios (to wit, the Disney content, which will all now move exclusively to Disney+) will be the final nail in the coffin.

Despite what some people think on this forum, the traditional channels will not carry on broadcasting once a certain audience threshold can no longer be reached. The BBC saved a lot of money when it transferred BBC3 to online only, and therefore OTT-only distribution will become much more attractive. This will be paid for by subscription and/or advertising.
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