Re: Season 2018/2019
Peter Lim owns most of his image rights so most of the money from marketing him directly will go to him but everything from shirt sponsors to the 'Juventus in partnership with' napkins, noodles etc will now have more companies vying for their name to be in the mix resulting in higher fees. Viewership of the league overall will likely increase significantly too so when it comes time to renegotiating TV deals the whole of Serie A will benefit.
Losing him is a pretty big blow to La Liga, Messi and Ronaldo are the main reasons people around the globe were tuning in.
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